In the real estate industry, agents face a multitude of challenges on a daily basis, which is why mindset is everything. Mindset comes into play even at the start of every agent’s career when they begin trying to generate leads. It also comes into play for experienced agents who are forced to deal with difficult clients or other colleagues who aren’t playing by the rules.
One of the biggest challenges of having the right mindset comes up when dealing with tough situations on the job. The mind is negative by nature. As a result, our brain wants to stay in our “comfort zone,” and it does this to protect us from perceived harm.